DESIGNING BRANDS,
INTERFACES & intelligent systems.
Designer working at the intersection of branding, UX/UI, and AI. By translating cognitive psychology into design, I build systems — visual, interactive, and computational — that read as deliberate from the first frame.
SELECTED PROJECTS — 04
2025 — 2026
Table Flow
A real-time service-timing system for restaurant floors. High-signal, glance-and-go.
Loopline
A dependency-first coordination platform for teams. Blockers made visible, decisions made fast.
Frenkel 36
A neighborhood bistro bar in Tel Aviv. A tablecloth turned into an identity.
Rega
A therapeutic art-making retreat in the Galilee. An identity built around taking a moment.
Methodology
Research, system, craft.
I treat design as a technical discipline. Whether the surface is a brand identity, a product interface, or a generative model, the process is the same: read the terrain, define the system, then earn every detail.
Stakeholder interviews, archive reads, behavioral audits. The brief is the symptom; the goal is to find the problem underneath it.
Define the grid, the vocabulary, the constraints. The logic that lets every downstream decision compound rather than negotiate.
Typography, motion, copy, code. The system holds; the craft is what makes it read as inevitable instead of imposed.